Tonight I will drive the roundtrip of Fårö to Visby to fetch Oscar who comes with the ferry from the mainland. The journey to Visby is 70 km and takes an hour including the short ferry ride between Fårö and Gotland.
Yesterday I got a email from another Fårö-dweller who asked if someone could pick up a son who was landing at the airport in the afternoon and was heading for Fårö. I responded so now I have filled up the car, but there is still yet another available seat.
This reminds me about a conversation with a client almost 12 years ago. I was a facilitator in IBM's Customer Room Program which was centered around a shared space in Lotus Notes for IBM's Global Sales team, to use for collaboration around their customers. We ran a two day workshop around Team Mission, roles, diversity and training in using the Customer Room space.
One client was IBM's Peugeot - Citroen team who at that time (1999) was very much involved in the pioneering of Telematics. The teamleader, Bernard visioned in a lunch break.
I believe that in the future cars will become a service, because the only way to solve the traffic situations on the European roads is to automate traffic. And when you are no longer in charge of your car, owning it will be less of a freedom symbol. It will be much more practical if you can use a car that makes sense at each moment.
Let's say you are going on vacation with the family. Then you need a big car. But when you travel to work, then you would share a smaller car with others, or use public transportation.
It is impossible to build roads to accomodate the growing number of cars with the current idea of each person owning his/her own car.Some people say that development is happening fast today. I tend to think that sometimes it is remarkably slow. After all this is 12 years ago. But now things start to happen. In the book "The Mesh" (and on TED) by Lisa Gansky talks about how the future is in sharing. A privately owned car is used in average 9% of the time. The rest of the time it is just consuming space and money. The car is perceived as a means to freedom. But for more and more people now, NOT having a car makes them feel free.
Here on the islands of Gotland and Fårö the concept of Mesh could revolutionize public transportation. All it would take is the information about "who drives where" in their own car, combining it with "who wants to go where" and a secure way to transfer money between those who provide a space in their cars and those who gets a ride.
In the debate about sustainability and around the question if growth is desirable this is an interesting opportunity. If sharing cars could increase the average use of a car from 9% to 50%, what would be the consequences?
Sharing cars is just one aspect on the Mesh. How about if we started to share the future?